EuroShop 2026 confirmed something very clear: retail refrigeration is entering a new phase.
An intense and strategic experience for Tasselli at EuroShop 2026, the leading international retail trade fair, where the brand presented its evolutionary vision of commercial refrigeration: systems designed to remain, update, and evolve over time.
Throughout the week we had the opportunity to engage with retailers from around the world, who are increasingly looking for systems that can adapt and evolve over time rather than being replaced every few years.
At the Düsseldorf trade fair, Tasselli introduced solutions developed according to a systemic approach, going beyond the logic of simple replacement to offer modular, upgradeable infrastructure designed for long-term performance.
At the heart of this evolution is the Infinity platform, a concrete expression of the Tasselli Manifesto: designing systems, not objects.
Infinity represents a design architecture conceived to accompany retail over time, making it possible to upgrade individual components, adapt to new regulations, and integrate new technological solutions without starting from scratch.
The new design architectures integrate:
- separable and upgradeable components over time, ensuring true operational continuity;
- highly energy-efficient solutions to reduce operating costs and environmental impact;
- intelligent systems for performance monitoring and optimization;
- configurable designs able to adapt to constantly evolving retail layouts.
The entire stand was conceived as a space for dialogue and discussion, where retailers, partners and industry professionals could explore a refrigeration model designed to generate measurable value across the entire lifecycle of the system.
Systemic innovation for contemporary retail
Among the key innovations presented at EuroShop 2026:
- Prisma, the modular flagship designed to evolve over time, featuring a separable and upgradeable structure with integrated power unit.
- SmartFlex, a patented smart-tech system designed to improve accessibility and optimize customer flow in store environments.
- Galaxy HE, a patented smart-tech system designed to improve accessibility and optimize customer flow in store environments.
- Panda Super Plug-In, a compact alternative to traditional remote systems, designed for quick installation and optimized energy performance.
Different solutions, united by a common principle: designing integrated systems, not isolated products.
“EuroShop confirms the direction we are taking: retail needs systems designed to evolve, not to be replaced,” comments Marco Giulietti, Managing Director of Tasselli.
“I would like to personally thank our team and everyone who visited our stand for the dialogue and interest in our vision.”
Thanks to the team and visitors
A special thanks to the entire Tasselli team for their commitment and professionalism during the event, and to customers, partners and professionals who visited the stand, contributing to a constructive and forward-looking dialogue.
EuroShop 2026 confirmed one belief:
The future of retail refrigeration will not be defined by replacement cycles.
It will be defined by systems that evolve.
Replace Less. Upgrade More.